How That Fake Dundee Movie Ended Up Happening

The whole thing started with a push by Tourism Australia to find an exciting way to boost tourism to the island continent. Teaming up with ad agency Droga 5, the groups discovered that the last major boom in American tourism occurred alongside the release of the original 1986 Crocodile Dundee movie starring Paul Hogan. Taking that idea and running with it, the folks behind the campaign then blended that initial tourism boom with our current affinity for reboots after getting the rights from Hogan to resurrect the Dundee brand.